Hospitality Uniforms Influence Customers’ Perception about Services

Service industry is known by its etiquettes. Service providers’ success depends largely on how good they are at satisfying customers. Yes, customers are definitely fascinated by the ambience – the stupendous floor plan, the interior and the antiques. Even so, there is factor that they notice, but in a secretive way.

According to behavioral experts who research in the service industries, uniform of employees is one of the important factors that influences a customer's decision. It affects silently that people don’t even realize it. Uniforms create an impression, an image of the quality of service and hospitality of the employee.

Hospitality industries including hotel, tourism, airlines and event planning industries, cautiously decide their uniforms. They understand that well-dressed employees can affect customers’ purchasing decision. The concept is so important because, when guests look at the hospitality staff members, the impact of their apparel creates a perception of the kind of service they will provide. A good uniform creates a positive psychological response. Moreover, uniforms exhibit a brand identity and create a certain level of expectations.

In hospitality sector, uniforms serve a dual purpose – branding or promotion of company and health and safety of employees. They also ought to be comfortable to wear to encourage swift movements and prompt service to customers. Hospitality uniforms have undergone many changes in the recent years and are not just limited to the traditional aspects. Therefore, they must be meticulously designed and chosen to have a unique identity in hospitality industry.